Words I’ve Written
For brands and people I love
Creating a copywriting portfolio is tricky, especially when it comes to sales pages (because they’re often not “live” for long). However, here are some examples of projects I’ve worked on with brands and people I have the honor of calling “clients.”
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Natalie Nicole Photo
THE BRIEF:
Create a dreamy and refined website that attracts couples looking for an editorial-meets-documentarian photographer. Natalie wanted poetic copy that set her apart from others in her niche—leaning heavily into emotive and illustrative words.
THEIR THOUGHTS
"Of my whole redesign project (logos, website, collateral), the words on my website became my favorite, which I never expected. So if that's not the clearest sign that you should hire someone, then I don't know what is. Kaili changed the trajectory of my project. She not only successfully captured my voice but gave me confidence to lean into my unique brand fearlessly."
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Rachel Jean Photo
THE BRIEF:
Showcase Rachel’s unique approach to wedding photography and serving couples while allowing her bright, confident, and kind personality to shine. We positioned Rachel as the Iowa wedding photographer you hire when you want things done your way, but better.
THEIR THOUGHTS
“Working with Reveal was the absolute BEST experience!!! Kaili was on top of it, professional and SO great to work with. I felt 100% comfortable sharing all my ideas for my business with her. Reveal is going to help take my business to the next level with my new web copy! I had a vision for what I wanted my website to portray and Kaili absolutely blew it out of the water. When I got the first draft back I was in tears!!! Having a web copy that you are proud of as a business owner is such a big deal and I would work with Kaili over and over again! Best decision I have made so far as a business owner is investing in an expert like Kaili to help me level up! I couldn't recommend Reveal more.”
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Legacy Film Collective
THE BRIEF:
Market and sell a unique concept (legacy film creation) to a tricky-to-reach demographic (middle- to later-in-life clients). The copy needed to be clear, powerful, emotive, and most of all—showcase why having a legacy film created in the first place is a decision you won’t regret.
THEIR THOUGHTS
“WOW!!! Where the HECK do I even begin?! Kaili is a words wizard and absolutely CRUSHED it. Easily the BEST investment I’ve made in my business. With the copy I’ve implemented onto my website, I’ve already doubled my revenue from last year and we’re ONLY a third into the year!!! BOOK HER!!! Kaili is the BEST to work with - creative, communicative, collaborative and timely as HECK.”
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Juniperfolk Designs
THE BRIEF:
Position Claire as an educated, highly-experienced designer who infuses strategy and heavy research into every project. The brand and web design industry is incredibly saturated, we needed Claire’s USPs to stand out and attract business owners serious about their brand’s visual presence.
THEIR THOUGHTS
“I highly recommend working with Kaili at Reveal Studio Co. Not only did she make the entire project feel effortless and exciting, the words she wrote for my website are beyond anything I could have imagined. She treated my brand with such care and I felt like I could 1000% trust her to deliver what I didn't even know I needed. If you have ever been wondering if investing in website copy is worth it - this is me telling you that IT WITHOUT A DOUBT IS. Thank you, Kaili!!! You are amazing.”
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Abigail Peugh
THE BRIEF:
Create a digital space where Abigail’s expertise shines in an authentic and trustworthy way. With the influx of “experts” joining the digital product space, we wanted to highlight Abigail’s genuine knowledge and highly-supportive approach while showcasing the large number of success stories she’s helped shape.
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
The Boutique Lawyer
THE BRIEF:
Create E-Comm copy that’s easy to navigate, concise, and clearly positions Amber’s contract templates and other legal resources as the most sought-after, effective, and easy-to-use option on the market. While at the same time, showcasing her incredibly bright and confident personality in a space that leans dull and serious.
THEIR THOUGHTS
"Kaili and her team will keep you on top of every single deadline you set and they will set the bar so freaking high, your expectations will follow for every creative you work with again. I feel like I have a legit creative business now. One that speaks the same language as the clients and customers I'm trying to reach.”
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
The Comma Mama Co
THE BRIEF:
Write confident and energetic web copy that explains why blogging and SEO are still smart investments for many business owners. We needed to clarify the connection between the two and get people excited about the possibilities of hiring McKayla.
THEIR THOUGHTS
"I've been on the fence about investing in my copy for so long, part of it being the person I wanted to do it (you) was out of my budget for the longest. So, when I did have the ability to invest, I jumped right in, and it's been one of the best experiences! I loved working through the copy process and seeing it all be brought to life and I feel so much more confident and clear about my offers and know that I'm connecting with the women I want to work with. 10/10 recommend Reveal Studio Co, Kaili is literally amazing at what she does and you can trust that the investment is worth it."
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Dr. Gretchen Hawley
THE BRIEF:
Create an education and resource hub for people with MS that’s easy to navigate and provides a clean user experience. Gretchen is the leader in her space, and needed a website that reflected that education, expertise, and incredible track record for helping patients with MS find solutions and support.
THEIR THOUGHTS
"You've got to work with Kaili - she'll make your words make sense and make it come off in a way that sounds just like you!"
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Mya Nichol
THE BRIEF:
Position Mya as the go-to Instagram growth expert while helping customers easily find the resource or program right for their current needs. With Mya’s extensive offer suite, we needed to create a clear and easy-to-navigate user experience that felt supportive, not overwhelming, without minimizing the depth of options.
THEIR THOUGHTS
“I absolutely LOVED working with Kaili! I have such a hard time turning my thoughts and visions into words and she brought everything to life beautifully. I've worked with other copywriters in the past and felt that it was money wasted but not with Kaili, she truly does things differently. I highly recommend working with her!”
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Hera Fine Jewelry
THE BRIEF:
Hera creates custom engagement rings and heirloom jewelry out of ethically-sourced lab grown diamonds and other gems. They’re primary USPs are top-notch craftsmanship, inclusivity, and providing an unmatched virtual shopping experience.
THEIR THOUGHTS
"Kaili is great! Our new copy is so much warmer, more accessible and descriptive. It feels like exactly what I wanted to say but couldn't figure out how to!"
Natalie Nicole Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Rachel Jean Photo
Project Type:
Copywriting
Client Industry:
Wedding Photographer
The Brief:
Legacy Film Collective
Project Type:
Copywriting
Client Industry:
Documentarian
The Brief:
Juniperfolk Designs
Project Type:
Copywriting
Client Industry:
Brand & Web Design
The Brief:
Abigail Peugh
Project Type:
Website Copy & Sales Pages
Client Industry:
Digital Product Seller And Coach
The Brief:
The Boutique Lawyer
Project Type:
Website Copy
Client Industry:
Business Attorney & Contract Templates
The Brief:
The Comma Mama Co
Project Type:
Website Copy
Client Industry:
Blog Writing & SEO
The Brief:
Dr. Gretchen Hawley
Project Type:
Website Copy
Client Industry:
MS-Certified Specialist & Physical Therapist
The Brief:
Mya Nichol
Project Type:
Website Copy & Sales Pages
Client Industry:
IG Growth Specialist & Business Coach
The Brief:
Hera Fine Jewelry
Project Type:
Website Copy (E-Commerce)
Client Industry:
Heirloom Jewelry
The Brief:
The Brief:
Azura
Project Type:
Sales Page Copy
Client Industry:
Tech & Comm
The Brief:
The Brief:
Azura
THE BRIEF:
Azura dared to create an aesthetic and all-inclusive communication platform to rival other options like Slack. Their sales page copy needed to clearly communicate what made them a better option and seamlessly call in the right type of business owner while emphasizing a commitment to community and collaboration.
THEIR THOUGHTS
"I quite literally cannot give more love and 5 star vibes to Reveal Studio // Kaili!!!! She’s a 2626277/5 stars for so many reasons:1. She’s the best human, I’ve never met her, but I simply adore her & have the best chats2. HER MASTERY WITH WORDSSSS. It’s unmatched. Reveal will take your brilliant ideas and make them 10x more brilliant and sexier3. Her customer service. It’s seamless, aesthetic, warm, and all around chefs kiss4. She prides herself with how you FEEL during the whole process. You’ll feel so seen and taken care ofI’ve had a hard time trusting service providers after having quite a few let downs, but working with Reveal puts me at such ease and I have FULL trust that I will not only walk away happy, but blown away.RUN DON’T WALK! Reveal will be your forever writer."