Social proof is a must for businesses marketing their offers online. While there are tons of resources teaching you how to gather testimonials from your clients and customers, they tend to leave out one of the most important parts — how to use your testimonials for social media marketing. 77% of U.S. small businesses use […]

You don’t need to follow the classic copy/paste strategy for launching your digital products — actually, it’s better if you don’t. Don’t get me wrong; you absolutely need a strategy and launch plan in place, but you’ll get better results when you adapt it to you (and your business). But, while I would love to […]

There are always a few months of the year that are slow, with little to no inquiries, sales, or sign-ups. While the actual timing of a slow season varies by industry, everyone experiences one; you’re not alone. But, rather than slowly losing your mind, there are a few things you can do to push through […]

Your launch is over (and you nailed it), but what now? How do you keep selling your digital product? Here’s the not-so-secret secret: an evergreen email sequence. Still, knowing you need something and knowing how to do it are two vastly different things, and while email marketing consistently proves to be a channel you shouldn’t […]

Someone downloading your freebie is a sign they’re interested in you and what you offer, and it just feels good, right? They trust you as the expert to deliver all the best information, and they love your freebie, but what’s their next step? Where do they go? What should you send after your lead magnet? […]

Sales and consumer psychology became the buzzwords on social media in 2023 – and for good reason. Sales and consumer psych are the literal science behind sales and should be a part of every small business owner’s and entrepreneur’s skillset. But it’s one thing to know of a strategy and another to know how to […]

There’s an easy way to get 99% of your clients to leave a review or testimonial – and it’s all in the way you ask. Client testimonials and feedback are essential not only for learning and improving as business owners but also for showcasing our value to potential clients. This social proof is great for […]

If you have a free resource, lead magnet, or freebie and you’re delivering it via email, this is for you. You’ve tackled problem #1, getting someone’s interest enough to want it. Now you’re on to problem #2 – getting your audience to open your email. Your resource is awesome, but they’re not sticking around after […]

Humans are social creatures. We often make purchasing decisions based on the opinions and insights of other consumers — hence why the influencer industry has taken off and nearly replaced celebrity endorsements.  So when it comes to our small (but mighty!) businesses, it’s important for us to consider this side of sales psychology. If consumers […]