The people making the most money online all have this in common: they share the HUMAN behind their brand. They show up as themselves and invite their audience into their world—they understand that connection only exists when humans are present (not just a brand). And that connection is a requirement for building trust, and trust […]

Have you ever scrolled through a post that just made you feel…gross? Maybe an ad that immediately made you NOT want to buy? Sometimes it’s more subtle—a push on a discovery call to book now despite saying you need time to think, a nudge that speaking to your significant other before investing is holding you […]

Whether you’re 5 months or 5+ years into owning your business, you’ve likely noticed there are things you like—and dislike—about the online space and sales.  Specifically, how people sell and how people teach you how to sell.  From the LuLaRoe documentary to scrolling through Instagram stories, you’re experiencing firsthand how people sell, how it makes […]

Your ability to grab your buyer’s attention determines your ability to sell, grow, and connect. Your audience’s brain is on autopilot—it’s navigating algorithms, subconscious filtering, and mental fatigue. They’re bombarded with input, and they’re actively looking for the things worth ignoring. If you can’t pull your audience out of autopilot, grab their attention, and immediately […]

Selling is…a lot. Especially when it comes to the online space. Everyone and their mom has a strategy or secret recipe they’ll happily charge thousands of dollars to teach you, show you how to follow their systems, and how to sound exactly like them.  But sales isn’t copy and paste—and you don’t need another secret […]

Not everything in life works out—but when it comes to business, your sales page should.  You don’t have to be a copywriter to get results (a copywriter just makes things easier and skips the guesswork), but you should take steps to make sure you’re setting yourself up for success—and sales. How to Write a Better […]

Not every sales tactic or strategy is going to work for your business, mostly because not every sales tactic or strategy is MEANT for your business—especially when it involves price anchoring (and other psychological pricing strategies). And, while, yes, price anchoring could work for your service-based business, it’s currently being misconstrued and misapplied—so, let’s clear […]

Part of being an entrepreneur means constantly learning and finding new ways to grow in—and beyond—business. While courses and other resources can be great, we’ll also remind ourselves that reading a book is still a form of education—you don’t have to buy a course, masterclass, or coach to learn. It really can be as simple […]

Sales copy = words that sell.  Sales copy is any copy (words) used to convert visitors into consumers. It’s the email pitching your paid offer after your free download, the sales page inviting followers into your new program, even the upsell after someone buys your product is considered sales copy. If the intent is to […]

There’s so much confusion around copywriting and copywriters; it’s not even funny. You always hear of us when it’s almost too late—right before your big launch, as you’re mid-way through your funnels, or even as your designer is adding the final touches to your site (although they should have sent you to a copywriter sooner, […]