Not everything in life works out—but when it comes to business, your sales page should.  You don’t have to be a copywriter to get results (a copywriter just makes things easier and skips the guesswork), but you should take steps to make sure you’re setting yourself up for success—and sales. How to Write a Better […]

Not every sales tactic or strategy is going to work for your business, mostly because not every sales tactic or strategy is MEANT for your business—especially when it involves price anchoring (and other psychological pricing strategies). And, while, yes, price anchoring could work for your service-based business, it’s currently being misconstrued and misapplied—so, let’s clear […]

You’re ready to launch your digital product (or you’re thinking about launching), but you don’t know what happens first — or even second, third, fourth… You get it (and you’re not alone).  It’s true there’s a method behind the madness and a way to organize your launch to get the best results — aka the […]

If I were forced to pick a favorite marketing platform, it would definitely be email marketing. Emails are one of the best ways to nurture relationships and sell your offers to your audience—and they’re a pretty big part of copywriting (my expertise).  Email, like everything else in copywriting, relies on strategy, sales psychology, and embracing […]

Have you ever subscribed to someone’s newsletter and received a series of emails introducing themselves over the next week? Maybe you’ve downloaded someone’s free resource and received an email 2-3 days later asking how you like it or if you need any help (or potentially pitching their product or service). If you answered yes (or […]

There’s nothing more depressing than a sales page that doesn’t do the one thing it’s supposed to do — sell. And while you know it’s not working, you don’t know WHY it’s not working (and you’re not alone). Whether it’s your copy, design, or strategy, something on your sales page is making your leads go […]

As a sales copywriter who’s worked with 350+ clients and has six years of experience, I’ve worked with — and created copy for — multiple six-figure business owners who had six-figure launches. As it continued to happen for my clients, I started to notice trends between them, which cued me in on a few things […]

Most business owners have mixed feelings about selling — mainly because we always feel like we’re “doing it wrong.” Selling is complicated and requires you to know your audience, your offers, and how to communicate why your audience needs (and wants) your offers.  But rather than going into it blind (because I’d never do that […]

You don’t need to follow the classic copy/paste strategy for launching your digital products — actually, it’s better if you don’t. Don’t get me wrong; you absolutely need a strategy and launch plan in place, but you’ll get better results when you adapt it to you (and your business). But, while I would love to […]

Your launch is over (and you nailed it), but what now? How do you keep selling your digital product? Here’s the not-so-secret secret: an evergreen email sequence. Still, knowing you need something and knowing how to do it are two vastly different things, and while email marketing consistently proves to be a channel you shouldn’t […]