Most business owners have mixed feelings about selling — mainly because we always feel like we’re “doing it wrong.” Selling is complicated and requires you to know your audience, your offers, and how to communicate why your audience needs (and wants) your offers.  But rather than going into it blind (because I’d never do that […]

You don’t need to follow the classic copy/paste strategy for launching your digital products — actually, it’s better if you don’t. Don’t get me wrong; you absolutely need a strategy and launch plan in place, but you’ll get better results when you adapt it to you (and your business). But, while I would love to […]

Your launch is over (and you nailed it), but what now? How do you keep selling your digital product? Here’s the not-so-secret secret: an evergreen email sequence. Still, knowing you need something and knowing how to do it are two vastly different things, and while email marketing consistently proves to be a channel you shouldn’t […]

Someone downloading your freebie is a sign they’re interested in you and what you offer, and it just feels good, right? They trust you as the expert to deliver all the best information, and they love your freebie, but what’s their next step? Where do they go? What should you send after your lead magnet? […]

Sales and consumer psychology became the buzzwords on social media in 2023 – and for good reason. Sales and consumer psych are the literal science behind sales and should be a part of every small business owner’s and entrepreneur’s skillset. But it’s one thing to know of a strategy and another to know how to […]

If you have a free resource, lead magnet, or freebie and you’re delivering it via email, this is for you. You’ve tackled problem #1, getting someone’s interest enough to want it. Now you’re on to problem #2 – getting your audience to open your email. Your resource is awesome, but they’re not sticking around after […]