Just by reading this, you’re in the minority. Eight out of ten people won’t read past the first headline. Including your customers. Meaning you have eight seconds or less to convince them to choose you.
Want to know how many of them are judging you based on your copy? 75%. And if you’re a B2B company, 60% of your buyers depend on your copy more than your brand reputation to influence their purchasing decisions.
That’s a lot of numbers for a website about words, but my point is this: Your copy determines how people perceive you, if they stick around long enough to convert, who they refer your way, and ultimately—how much money you make.
You could risk it and write your copy yourself, or you could hire someone who does this all damn day (and never gets enough). That’s me.
The words on your website decide who buys, who refers, and who never visits again. Let’s make sure the right people stick around, feel seen, choose you, and send their friends.
Whether you’re launching your website for the first time or undergoing a rebrand, my full DFY website copywriting package covers all the important pages that drive conversions, create conversations, and turn lurkers into loyal fans.
Up to 6 pages of conversion-focused website copy optimized for on-page SEO
Custom questionnaires built around your offer, brand, and project
Up to two rounds of revisions including a live final review call
60-minute kick-off call to discuss strategy
Website wireframe to map out an intuitive and strategic customer journey
Communication and collaboration with your designer
A high-converting sales page does a few things well: leads buyers down a clear path, tells a compelling story, explains without overwhelming, and makes the sale a no-brainer for the right buyer. Sometimes that means breaking some marketing rules, using lots of words, using just enough, or tossing everything we know about sales pages out the window and going off script.
How we write a damn good sales page depends on many factors, but all you need to know is you’re in the right hands to get it done. When you hire me to write your sales page, I’ll start from ground zero and build something specifically for you (as it should be). If you bring something worth selling, I’ll help you sell it. Simple as that.
Custom questionnaires built around your offer, brand, and project
Conversion-focused yet entertaining-as-hell sales page copy grounded in sales proven sales psych techniques
Up to two rounds of revisions including a live final review call
60-minute kick-off call to discuss strategy
Sales page wireframe to map out an intuitive and strategic customer journey
Communication and collaboration with your designer
Because your website and sales pages are doing a lot more than sitting there looking nice. They’re responsible for explaining what you do, who it’s for, why it matters, and what someone should do next.
When those pages are written without strategy, things start to feel messy. Too much information. Not enough direction. Or copy that sounds fine but doesn’t really say anything. People skim, get confused, or bounce.
A copywriter’s job is to think through the selling side of your business and put structure to it. What needs to be said. What doesn’t. What order things belong in. How someone moves through the page and what they need to understand before they’re ready to act.
That matters most on websites and sales pages because they’re often the first or last stop before someone decides to work with you.
No, not all copywriters are the same. Copywriters can have backgrounds in marketing, journalism, sales, English, creative writing, art direction, and more. Personally, I have degrees in journalism and psychology and a professional background in Fortune 500 marketing, magazine writing, and thought leadership.
Just like artists, we each bring a different POV, skillset, and set of experiences to the table which impact the way we research, write, and edit. I use my journalism experience to shape the way I ask questions and approach storytelling, my time in marketing to understand trends and industry standards, and my deep understanding of sales psychology to make sure the copy makes sense and connects with the person reading it.
The result is copy that sounds like you on your best day, mirrors the level you’re operating at, and does what you hired me to do: support your sales.
Content educates and entertains. Copy sells and converts. Content writers specialize in writing things like social media posts, blogs, nurture emails, and other collateral meant to engage audiences, teach, drive SEO, and entertain. Copywriters specialize in writing collateral meant to drive an action, most typically a sale. However, copywriters can write anything from email campaigns, ads, and product copy, to websites, sales pages, and packaging copy.
That depends! I tell most clients to plan for 4-6 weeks from strategy call to final delivery. If your project has lots of moving parts or your website is extensive, it may take longer. (This estimate does not include a 2-week onboarding and research period.)
Yes! Damn good web and sales copy is an investment. As it should be, it’s literally in charge of making connections and sales. Because of this, I’m always open to discussing payment plan structure without penalty or fees for extension. Please note: final copy will not be delivered until final payment is made.
It’s standard best practice to hire your website copywriter before your website designer. A costly and time-consuming mistake many business owners make is hiring their designer before they have completed web copy. That’s kind of like buying art for a wall that doesn’t exist.
Without words to design around, your web designer is doing a lot of guessing—how many sections you’ll need, how long they’ll be, in what order, etc. This limits your copywriter’s ability to create a strategic and cohesive storyline because they’re too busy worrying about word count.
If you’re going all-in on a website, here’s the order I’d go in for hiring: brand strategist, brand photographer, SEO specialist, website copywriter, brand and web designer, and developer.
Please note you do NOT need to hire every single one of these service providers. This is if you plan on checking all the boxes.
Me. Unlike other copywriters or agency-based models, I don’t outsource strategy, research, copywriting, or editing. I do it all myself (and I love it). I used to have a team of writers who worked on projects for Reveal, but I realized I missed being “in it” with my clients. So I did what so many people fear: descaled my business. And guess what? Best decision ever.
If you feel unsure about your brand voice, are still developing your offer, or know you need web or sales copy eventually, but aren’t sure when—book a 1:1 strategy intensive. That’s exactly what these intensives are for: figuring out what you’re selling, how to sell it, and how to show up in-between.
No, I do not offer design services. However, I have an incredible network of designers I love referring to. A few of my favorites are Kierra from Identity Haus, Claire from Juniperfolk, and Meredith from Quixotic.
No. Anyone saying they can is lying. There are so many factors impacting your ability to sell and convert, copy is just one of them. However, I have yet to work on a project that didn’t convert (or at least been told it didn’t…which you’d assume someone would mention, yeah?). So my track record is pretty good, and I bet I can do the same for you.
Strategic questions & prompts to secure share-worthy testimonials from clients
Automate your upsell after every purchase
Your all-in-one AI training manual and business assistant
Every copy and sales template you need to market & sell your offers
I’d be honored to come in as an expert and teach your audience about AI in business, sales psychology, behavior economics, web and sales copy, or creating an unforgettable client experience.
No. Anyone saying they can is lying. There are so many factors impacting your ability to sell and convert, copy is just one of them. However, I have yet to work on a project that didn’t convert (or at least been told it didn’t…which you’d assume someone would mention, yeah?). So my track record is pretty good, and I bet I can do the same for you.
No, I do not offer design services. However, I have an incredible network of designers I love referring to. A few of my favorites are Kierra from Identity Haus, Claire from Juniperfolk, and Meredith from Quixotic.
If you feel unsure about your brand voice, are still developing your offer, or know you need web or sales copy eventually, but aren’t sure when—book a 1:1 strategy intensive. That’s exactly what these intensives are for: figuring out what you’re selling, how to sell it, and how to show up in-between.
Me! Unlike other copywriters or agency-based models, I don’t outsource strategy, research, copywriting, or editing. I do it all myself (and I love it). I used to have a team of writers who worked on projects for Reveal, but I realized I missed being “in it” with my clients. So I did what so many people fear: descaled my business. And guess what? Best decision ever.
It’s standard best practice to hire your website copywriter before your website designer. A costly and time-consuming mistake many business owners make is hiring their designer before they have completed web copy. That’s kind of like buying art for a wall that doesn’t exist.
Without words to design around, your web designer is doing a lot of guessing—how many sections you’ll need, how long they’ll be, in what order, etc. This limits your copywriter’s ability to create a strategic and cohesive storyline because they’re too busy worrying about word count.
If you’re going all-in on a website, here’s the order I’d go in for hiring: brand strategist, brand photographer, SEO specialist, website copywriter, brand and web designer, and developer.
Please note you do NOT need to hire every single one of these service providers. This is if you plan on checking all the boxes.
Yes! Damn good web and sales copy is an investment. As it should be, it’s literally in charge of making connections and sales. Because of this, I’m always open to discussing payment plan structure without penalty or fees for extension. Please note: final copy will not be delivered until final payment is made.
That depends! I tell most clients to plan for 4-6 weeks from strategy call to final delivery. If your project has lots of moving parts or your website is extensive, it may take longer. (This estimate does not include a 2-week onboarding and research period.)
Content educates and entertains. Copy sells and converts. Content writers specialize in writing things like social media posts, blogs, nurture emails, and other collateral meant to engage audiences, teach, drive SEO, and entertain. Copywriters specialize in writing collateral meant to drive an action, most typically a sale. However, copywriters can write anything from email campaigns, ads, and product copy, to websites, sales pages, and packaging copy.
No, not all copywriters are the same. Copywriters can have backgrounds in marketing, journalism, sales, English, creative writing, art direction, and more. Personally, I have degrees in journalism and psychology and a professional background in Fortune 500 marketing, magazine writing, and thought leadership.
Just like artists, we each bring a different POV, skillset, and set of experiences to the table which impact the way we research, write, and edit. I use my journalism experience to shape the way I ask questions and approach storytelling, my time in marketing to understand trends and industry standards, and my deep understanding of sales psychology to make sure the copy makes sense and connects with the person reading it.
The result is copy that sounds like you on your best day, mirrors the level you’re operating at, and does what you hired me to do: support your sales.
Because your website and sales pages are doing a lot more than sitting there looking nice. They’re responsible for explaining what you do, who it’s for, why it matters, and what someone should do next.
When those pages are written without strategy, things start to feel messy. Too much information. Not enough direction. Or copy that sounds fine but doesn’t really say anything. People skim, get confused, or bounce.
A copywriter’s job is to think through the selling side of your business and put structure to it. What needs to be said. What doesn’t. What order things belong in. How someone moves through the page and what they need to understand before they’re ready to act.
That matters most on websites and sales pages because they’re often the first or last stop before someone decides to work with you.