Great copy gets people to take action they're convinced they would've taken anyway.
It's a carefully crafted blend of storytelling, strategic marketing, and ethical sales. When done right, it amplifies your voice, connects with your people, and builds your brand's reputation. In other words, copy is everything.
But you don't need to be convinced of the importance of copy. You're reading mine right now, aren't you? What you need is permission—and maybe a friendly nudge—to care about your words as much as you care about mine.
It's time your copy sent the right message, to the right people, with the right messenger (that's me).
Forget everything you know about copywriters, because I do things a bit differently. My approach blends journalism's storytelling, marketing's strategy, and psychology's insight to create experiential narratives that grab attention, drive action, and foster real connections. It's the difference between copy that sits there looking pretty and copy that actually works for you.
By using all three, your words do more than take up space on a page. They become a powerful message that speaks directly to your audience, a tool that motivates people to act, and a way to create genuine engagement. This isn't about pushy sales tactics—it's about serving your audience in a way that feels real, intentional, and unmistakably you.
“When you hire Reveal, you're not just getting a copywriter, you're getting so much more. Kaili will keep you on schedule, respectfully push back when necessary, and educate you along the way. She feels like a true teammate not only in this project, but in your business. If you ever feel like your idea/company/industry is "too complicated,” she will dive headfirst into it to learn everything she can and come out with more knowledge than even you have.”
“Of my whole redesign project (logos, website, collateral), the words of my website became my favorite, which I never expected. Kaili changed the trajectory of my project. She not only successfully captured my voice but gave me the confidence to lean into my unique brand fearlessly.”
Working with Kaili was an absolute dream! I needed bomb.com copy that represented me and my business. I needed someone who could understand the ins and outs of what I do. And, perhaps most importantly, I needed someone who could adapt to my unique voice. Kaili did all of that and more. Before, I was actually embarrassed at the thought of someone visiting my website because what was on there was poorly written and just did not represent me at all. Now? I'm like CAN YA PLEASE visit my website and read everything that is on there?! Such a good feeling!”
“Kaili is AMAZING! She's super smart, communicative—is amazing at taking feedback, and matching your voice. She has this amazing ability to mind-read and get your thoughts onto paper better than you ever would. I absolutely loved working with her and would do it again and again.”
Strategic questions & prompts to secure share-worthy testimonials from clients
Automate your upsell after every purchase
Your all-in-one AI training manual and business assistant
Every copy and sales template you need to market & sell your offers
I believe in the good of humanity, even when some voices try to drown it out. Here, you'll always find warmth, genuine care, and open curiosity. I expect the same from the entire Reveal community.
In business and life, boundaries are my guardrails and ethics are my GPS. I'm committed to doing what's right and sticking to agreed-upon guidelines.
Yes, I'll write incredible copy for you. But I'll also show up in ways you didn't expect, go the extra mile when I can, and deliver an experience you'll (hopefully) rave about.
I was born with an immense love for the written word. So much so my parents sent me to speech therapy because I refused to speak, opting for terribly spelled words sprawled across cardstock with those giant scented markers (I know you remember them).
Eventually, I learned to talk, and now I can't stop. But I never lost my love for writing. I just swapped the markers for a laptop and the terrible grammar for a professional writing degree.
Along the way, I picked up an obsession for the brain and all things psychology. Plus, I spent a few years crammed into a cubicle learning the ins and outs of Fortune 500 marketing. So yeah, Reveal is kind of the most "Kaili" thing I could've built, and I'm beyond grateful and honored you're here.
Let’s write something memorable, shall we?
Brand And Web Design: Identity Haus is and always will be my go-to brand and web designer. Not only did Kierra (the founder) design this gorgeous site, she’s one of my best IRL friends and the kindest woman I know.
Everyone has different design aesthetics and budgets, so here are a few more brand and web designers I can vouch for: Juniperfolk, Design Nook, and atnn design.
Lethal Legal Trademark Services: You don’t own your brand until you OWN YOUR BRAND. That means securing a trademark so you can have one of those fancy ® next to your name (like me) and legally go after copycats and thieves.
The Boutique Lawyer’s Contract Templates: Whether you’re a service pro, product seller, influencer, or something else—you need attorney-drafted contracts to protect your boundaries, IP, and relationships. These are some of my faves.
Rocco Tundo CPA: Finding a trustworthy accountant is HARD. This is mine and I suggest him to everyone who asks.
Ditch Slack For Azura: Azura is the most gorgeous, intuitive comm and membership platform (that also happens to be a fave client & friend) for business owners like us. It replaces apps like Slack and Voxer while elevating your visual experience.
Notion: Notion’s customizable workspaces are my fave for planning, organizing, and selling
Send Gorgeous Emails: I use Flodesk for all of my emails and you should, too! (this link gets you 50% off)
Keep Projects Organized: My current favorite CRM, Honeybook, is offering you 25% off with this link (yay!)