I love giving an honest and transparent look inside my business, and this is one of those moments — I’m sharing my best advice for your first year in business (that I didn’t follow).  There’s not a lot I would change about my business journey, but I do wish I would have taken the advice […]

Social proof is a must for businesses marketing their offers online. While there are tons of resources teaching you how to gather testimonials from your clients and customers, they tend to leave out one of the most important parts — how to use your testimonials for social media marketing. 77% of U.S. small businesses use […]

There are always a few months of the year that are slow, with little to no inquiries, sales, or sign-ups. While the actual timing of a slow season varies by industry, everyone experiences one; you’re not alone. But, rather than slowly losing your mind, there are a few things you can do to push through […]

There’s an easy way to get 99% of your clients to leave a review or testimonial – and it’s all in the way you ask. Client testimonials and feedback are essential not only for learning and improving as business owners but also for showcasing our value to potential clients. This social proof is great for […]

Humans are social creatures. We often make purchasing decisions based on the opinions and insights of other consumers — hence why the influencer industry has taken off and nearly replaced celebrity endorsements.  So when it comes to our small (but mighty!) businesses, it’s important for us to consider this side of sales psychology. If consumers […]