Your website can literally make or break your conversions as a service provider, and as your go-to copywriter, I have to confess that you need more than a link landing page to get the best results. And no shade to using a links page or something like a Stan Store (you can optimize these too), […]

For an app launched in 2016, Notion has truly become one of the most popular productivity platforms in the online space. Maybe it’s because of its adaptability and customization options, or maybe it’s because of the Notion aesthetic (I’m lying; it’s so much more than an ‘aesthetic’), but more and more business owners are welcoming […]

Have you ever used a platform and just, I don’t know, fell in love? That’s the experience I had with Notion. I wasn’t sure at first, but after I started planning out one of my favorite digital products to date (the Digital Seller’s Copy Kit), the ease of Notion quickly brought it to the top […]

You’ve likely witnessed the heated discussion of whether you should (or shouldn’t) list your prices on your website. And let’s just say there are a lot of differing opinions coming from a lot of different industries — so why not add my own “hot take”? Like most “hot takes,” I really don’t think mine is […]

Emails have power in your business — they nurture, sell, and support nearly every aspect of your backend and frontend workflows. The problem? Email marketing is time-consuming, and many business owners don’t have the budget to outsource their email copy to a copywriter. The solution? Email templates. Email templates are customizable emails or sequences you […]

I love giving an honest and transparent look inside my business, and this is one of those moments — I’m sharing my best advice for your first year in business (that I didn’t follow).  There’s not a lot I would change about my business journey, but I do wish I would have taken the advice […]

Social proof is a must for businesses marketing their offers online. While there are tons of resources teaching you how to gather testimonials from your clients and customers, they tend to leave out one of the most important parts — how to use your testimonials for social media marketing. 77% of U.S. small businesses use […]

There are always a few months of the year that are slow, with little to no inquiries, sales, or sign-ups. While the actual timing of a slow season varies by industry, everyone experiences one; you’re not alone. But, rather than slowly losing your mind, there are a few things you can do to push through […]

There’s an easy way to get 99% of your clients to leave a review or testimonial – and it’s all in the way you ask. Client testimonials and feedback are essential not only for learning and improving as business owners but also for showcasing our value to potential clients. This social proof is great for […]

Humans are social creatures. We often make purchasing decisions based on the opinions and insights of other consumers — hence why the influencer industry has taken off and nearly replaced celebrity endorsements.  So when it comes to our small (but mighty!) businesses, it’s important for us to consider this side of sales psychology. If consumers […]