Not everything in life works out—but when it comes to business, your sales page should.
You don’t have to be a copywriter to get results (a copywriter just makes things easier and skips the guesswork), but you should take steps to make sure you’re setting yourself up for success—and sales.
How to Write a Better Sales Page for Your Offers
The purpose of a sales page is pretty straightforward: sell your offer. But, it’s often easier said than done (seemingly a trend in business).
A sales page is this almost impossible combination of sales psychology, neuromarketing, and a damn good product. And while you’ve accomplished one out of three, sales psych and neuromarketing seem out of reach, at least for the moment.
But that’s what we’re here for today. We’re putting some of the pieces together and working on writing a better sales page. Let’s get into it:
#1. Focus on Simplicity and Clarity in Your Structure and Copy
Your audience NEEDS simplicity and clarity to understand what you offer and why they need it. Clarity is not the loss of cleverness, and simplicity is not the loss of sophistication—it’s a reminder that when you’re clever or sophisticated, you don’t lose your messaging and offer in your copy.
#2. Leverage Social Proof
Technically, you could tie this into sales psychology—but it deserves its own point because it’s that impactful. Social proof is literally game-changing for a sales page.
Social proof works because it taps into our instinct to follow others’ actions and builds trust and credibility. You can use social proof as is for testimonial features on your sales page or pull commonalities to include in your copy.
#3. Tap Into Neuromarketing and Sales Psych
You cannot plan, write, or design a sales page without considering neuromarketing and sales psychology. They are the literal sciences behind how— and why—people buy what they buy. Focus on building connections, establishing credibility and authority, and creating a positive buying experience.
#4. Outline Before Writing
This may seem a little ‘out there’ when compared to the other tips for your sales page, but this is almost the most important (creating an amazing product would be the winner): outline your sales page BEFORE you write.
Diving head-first into your sales page copy or design won’t drive the sales you think it will—and will likely lead to even bigger sales page mistakes than you would normally make.
Even I, someone who writes copy for websites, launches, and sales pages almost daily still outlines every single page before writing any of it (and I’ve managed to create a pretty successful copywriting business so far).
Getting The Most Out of Your Sales Page
The best part of being a business owner is having the freedom to make adjustments as you go—which is exactly what you should do to get the most out of your sales pages. Unless you’re working with a copywriter—and even if you’re working with a copywriter—you should be tracking the performance of your sales page.
Use a tool like HotJar to see where your visitors are clicking and converting vs. where they’re dropping off on your page. Review your traffic from ongoing and one-off marketing campaigns for your offers to track conversions.
And if you want less “testing and guessing” and more “selling,” start with a sales page template to get started—and get it done in just one afternoon. Grab your sales page template here.
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