Have you noticed anything in the online space lately? Maybe the increase in content that sounds suspiciously similar. Maybe you’re second guessing nearly every idea you have because someone else may have already had it.
Or maybe you haven’t noticed it recently, but you’ve been around long enough to remember the era of beige, minimalistic websites that took over the early 2020s—leading to websites that looked the same, sounded the same, and offered the same things.
When Reveal Studio was founded in 2019, the space was different. Each year it changes—and will continue to change—but there’s one piece of advice that I’ll never stop giving and will always hold true: your uniqueness is what makes your audience choose you.
You Don’t Need to Emulate Anyone to See Success in Your Business
You see it all the time, someone becomes super successful at their craft, skill, or business, and everyone (including you) picks apart their life to find out how they did it.
Why? Because we’re desperate for an easy answer, roadmap, or blueprint to repeat the process for ourselves. But if you research into these people—the “leaders” in your industry—you learn a few things:
- They don’t actually have the answers (and there’s rarely a “secret sauce”)
- They weren’t right more often than you or wrong less often
- They were “more right” on the occasions they were right
The problem is when you sit down and try to replicate or follow their “roadmap,” the odds are very high you won’t have the same success or achieve the same “wins.”
There’s a story behind every success which accumulates to the end point, the success. It’s how they created their unique edge or approach and built what they did, but borrowing uniqueness doesn’t give you your own.
Uniqueness in an Era Where Anyone Can Create Something in Seconds
Content creation is at the tip of anyone’s fingertips. AI tools generate images and copy in seconds, trends shared, spread, and repeated in minutes…unique ideas, themes, thoughts, and more are created and recreated constantly. Uniqueness feels harder and harder to establish and maintain.
But harder doesn’t mean impossible.
Uniqueness isn’t limited to ideas. It’s you. And no one does you better than you can.
I predicted this back in 2023, but it still applies today: you can (and should) be more human as a brand. You can embrace your own uniqueness without losing your professional identity or established expertise.
Ideas can also be unique in their takes or processes, they don’t have to be completely new—nor do you need to completely “reinvent the wheel” to have a good, loveable, and marketable idea.
How to Find What Makes You Unique in Your Industry (and in Your Business)
Maybe it’s a signature style, maybe it’s your hands-off on-boarding, maybe it’s in your personality and how you make your clients feel when you’re working together—or maybe it’s all of the above.
Your uniqueness is established when you let yourself experiment and embrace change, trading perfectionism with careful experimentation, letting your walls down and sharing the behind-the-scenes of your brand.
It’s being human and leaning into the things you believe in.
It becomes your edge, the reason why your clients pick you and your audience wants to work with you.
When you find it, bring it into everything. Your marketing, your website, and your copy.
And it would be an absolute joy to help you do just that. Learn how we can work together bringing you into your copy without losing conversions here.
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