You’ve tried it all—adding personality, “spicing” it up, keeping it casual and friendly, but everything feels forced. Stiff. Like you asked ChatGPT to write it again, but this time with more “personality.”
You don’t want to lose being seen as the professional, or the expert you are—but you also don’t want your website to read like a grocery list of information.
The good news is that you can find a balance between the two and get your website to sound like YOU (and like it’s actually about you and what you do), and here’s how to get started:
Copy Tip #1: Lean Into Your Uniqueness
I know it’s nerve wracking—but there’s a very good chance your audience will love the human behind the scenes and the uniqueness that comes with you. People love buying from real people—it builds connection and trust (two things you need to convert).
When you’re trying to portray yourself as someone you’re not for the sake of professionalism or in fear of what your audience (or even people outside your audience) might think, it gets harder to maintain.
You end up switching back and forth between the person you portray and the person you are—and the business you have. Your audience ends up experiencing one version of you on a platform only to experience a completely different version of you on your website.
They’re left wondering who the real one is—and this dissonance creates confusion (and confused people don’t buy). Lean into your uniqueness from the start, bring your quirks and preferences into your copy—reference your favorite snack, your beliefs, and what you stand 10-toes down on in your industry.
Copy Tip #2: Ask Your Clients—Or Your Testimonials
If you’ve ever wondered what your clients think you sound like—ask them! Have conversations, coffee chats, or go back through your testimonials to see how your clients and students spoke about their experiences with you.
See a trend? Lean into it!
I did this for myself a few years ago and asked AI to analyze my Google Reviews and pull out the most common “themes” or similarities and share what it found (you can read what it said here). But it pulled out what clients were saying—like my expertise and professionalism, ease of working together, and the personal touch (clients described me as their “cheerleader”).
All things I can embrace in my copy without confusing clients on who I am and what I do (because there is space for both).
Copy Tip #3: Get Copywriting Support
This might feel counterintuitive, but getting copywriting support when your website doesn’t sound like you is one of the best ways to fix it.
Through DIY copywriting resources like templates, guides, and kits or by working with a copywriter one-on-one, you remove the work that paralyzes action. You can focus on how you want your copy to feel without worrying about losing professionalism or clarity (or sounding like a robot).
Copywriters know the perfect moments to double down on your offers—and the perfect moments to let your personality and voice shine through. It’s that balance that gives your audience a chance to trust you and build a connection to your brand.
Aka their chance to say “yes, this is exactly what I’m looking for.”
Ready to hire a copywriter to take your copy off your plate and get your website to finally sound like you? Learn more about our copywriting services here.
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