Your website can literally make or break your conversions as a service provider, and as your go-to copywriter, I have to confess that you need more than a link landing page to get the best results. And no shade to using a links page or something like a Stan Store (you can optimize these too), […]

I wish someone had prepared me for everything that comes with being a business owner and starting a business — or at least been more honest and open about what to expect so I would’ve felt less alone or behind.  Now, I don’t think you truly can prepare someone for this, at least not completely, […]

For an app launched in 2016, Notion has truly become one of the most popular productivity platforms in the online space. Maybe it’s because of its adaptability and customization options, or maybe it’s because of the Notion aesthetic (I’m lying; it’s so much more than an ‘aesthetic’), but more and more business owners are welcoming […]

You’re ready to launch your digital product (or you’re thinking about launching), but you don’t know what happens first — or even second, third, fourth… You get it (and you’re not alone).  It’s true there’s a method behind the madness and a way to organize your launch to get the best results — aka the […]

If I were forced to pick a favorite marketing platform, it would definitely be email marketing. Emails are one of the best ways to nurture relationships and sell your offers to your audience—and they’re a pretty big part of copywriting (my expertise).  Email, like everything else in copywriting, relies on strategy, sales psychology, and embracing […]

If you want to be obsessed with your website (and you want your website to work), then it’s time to hire a copywriter. But really, one of the most telltale signs it’s time to hire a copywriter is when you absolutely hate the copy on your site, and it’s not getting you results (aka booking […]

Have you ever used a platform and just, I don’t know, fell in love? That’s the experience I had with Notion. I wasn’t sure at first, but after I started planning out one of my favorite digital products to date (the Digital Seller’s Copy Kit), the ease of Notion quickly brought it to the top […]

You’ve likely witnessed the heated discussion of whether you should (or shouldn’t) list your prices on your website. And let’s just say there are a lot of differing opinions coming from a lot of different industries — so why not add my own “hot take”? Like most “hot takes,” I really don’t think mine is […]

Have you ever subscribed to someone’s newsletter and received a series of emails introducing themselves over the next week? Maybe you’ve downloaded someone’s free resource and received an email 2-3 days later asking how you like it or if you need any help (or potentially pitching their product or service). If you answered yes (or […]

As a copywriter, I’m often asked, ‘Why do I need a copywriter?’ The answer is simple: A copywriter isn’t just someone who is really good at writing (although we totally are); they’re someone who’s spent years studying and implementing behavior economics, writing words that make people a lot of money, and finding fresh ways to […]