Not everything in life works out—but when it comes to business, your sales page should.  You don’t have to be a copywriter to get results (a copywriter just makes things easier and skips the guesswork), but you should take steps to make sure you’re setting yourself up for success—and sales. How to Write a Better […]

Not every sales tactic or strategy is going to work for your business, mostly because not every sales tactic or strategy is MEANT for your business—especially when it involves price anchoring (and other psychological pricing strategies). And, while, yes, price anchoring could work for your service-based business, it’s currently being misconstrued and misapplied—so, let’s clear […]

Part of being an entrepreneur means constantly learning and finding new ways to grow in—and beyond—business. While courses and other resources can be great, we’ll also remind ourselves that reading a book is still a form of education—you don’t have to buy a course, masterclass, or coach to learn. It really can be as simple […]

Sales copy = words that sell.  Sales copy is any copy (words) used to convert visitors into consumers. It’s the email pitching your paid offer after your free download, the sales page inviting followers into your new program, even the upsell after someone buys your product is considered sales copy. If the intent is to […]

There’s so much confusion around copywriting and copywriters; it’s not even funny. You always hear of us when it’s almost too late—right before your big launch, as you’re mid-way through your funnels, or even as your designer is adding the final touches to your site (although they should have sent you to a copywriter sooner, […]

If you could be a fly on the wall, where would you go? What would you want to see? That’s the vibe today—you’re the fly on my wall, and I’m sharing all the little things that support me in my copywriting business (and life) I never get to talk about.  What I Consider Essential In […]

While there are tons of things I love to do to keep my copywriting skills sharp (you should always be learning and improving), there’s also a lot that goes on behind the scenes that has helped me become (and continue to be) the successful copywriter I am today. These little habits are ingrained into how […]

In March 2024, I launched The Digital Seller’s Copy Kit, a comprehensive kit to help business owners, digital creators, and sellers market and sell their digital products. Now, I want to share how it went, what I thought, and what I would do (if anything) differently. I’m sharing this because it’s easy to associate things […]

Your website can literally make or break your conversions as a service provider, and as your go-to copywriter, I have to confess that you need more than a link landing page to get the best results. And no shade to using a links page or something like a Stan Store (you can optimize these too), […]

There are copywriters — and then there are copywriters you can’t stop raving about. And even the best copywriter might not be the right match for you. The right copywriter for you is one who has the experience, expertise, and education to create copy that converts (aka sells) for YOUR business. The right copywriter for […]