There’s nothing more depressing than a sales page that doesn’t do the one thing it’s supposed to do — sell. And while you know it’s not working, you don’t know WHY it’s not working (and you’re not alone). Whether it’s your copy, design, or strategy, something on your sales page is making your leads go […]

Let’s take a minute (or three) to go back to the basics of copywriting — at least, the essentials of web copy, all the words on your website intended to create action (aka convert). Impactful, effective web copy gets your website to do the work for you. It sells your offers in the background while […]

Emails have power in your business — they nurture, sell, and support nearly every aspect of your backend and frontend workflows. The problem? Email marketing is time-consuming, and many business owners don’t have the budget to outsource their email copy to a copywriter. The solution? Email templates. Email templates are customizable emails or sequences you […]

As a sales copywriter who’s worked with 350+ clients and has six years of experience, I’ve worked with — and created copy for — multiple six-figure business owners who had six-figure launches. As it continued to happen for my clients, I started to notice trends between them, which cued me in on a few things […]

Most business owners have mixed feelings about selling — mainly because we always feel like we’re “doing it wrong.” Selling is complicated and requires you to know your audience, your offers, and how to communicate why your audience needs (and wants) your offers.  But rather than going into it blind (because I’d never do that […]

I love giving an honest and transparent look inside my business, and this is one of those moments — I’m sharing my best advice for your first year in business (that I didn’t follow).  There’s not a lot I would change about my business journey, but I do wish I would have taken the advice […]

Social proof is a must for businesses marketing their offers online. While there are tons of resources teaching you how to gather testimonials from your clients and customers, they tend to leave out one of the most important parts — how to use your testimonials for social media marketing. 77% of U.S. small businesses use […]

You don’t need to follow the classic copy/paste strategy for launching your digital products — actually, it’s better if you don’t. Don’t get me wrong; you absolutely need a strategy and launch plan in place, but you’ll get better results when you adapt it to you (and your business). But, while I would love to […]

There are always a few months of the year that are slow, with little to no inquiries, sales, or sign-ups. While the actual timing of a slow season varies by industry, everyone experiences one; you’re not alone. But, rather than slowly losing your mind, there are a few things you can do to push through […]

Your launch is over (and you nailed it), but what now? How do you keep selling your digital product? Here’s the not-so-secret secret: an evergreen email sequence. Still, knowing you need something and knowing how to do it are two vastly different things, and while email marketing consistently proves to be a channel you shouldn’t […]