If you want to be obsessed with your website (and you want your website to work), then it’s time to hire a copywriter. But really, one of the most telltale signs it’s time to hire a copywriter is when you absolutely hate the copy on your site, and it’s not getting you results (aka booking […]

Have you ever used a platform and just, I don’t know, fell in love? That’s the experience I had with Notion. I wasn’t sure at first, but after I started planning out one of my favorite digital products to date (the Digital Seller’s Copy Kit), the ease of Notion quickly brought it to the top […]

You’ve likely witnessed the heated discussion of whether you should (or shouldn’t) list your prices on your website. And let’s just say there are a lot of differing opinions coming from a lot of different industries—so why not add my own “hot take”? Like most “hot takes,” I really don’t think mine is THAT spicy, […]

Have you ever subscribed to someone’s newsletter and received a series of emails introducing themselves over the next week? Maybe you’ve downloaded someone’s free resource and received an email 2-3 days later asking how you like it or if you need any help (or potentially pitching their product or service). If you answered yes (or […]

As a copywriter, I’m often asked, ‘Why do I need a copywriter?’ The answer is simple: A copywriter isn’t just someone who is really good at writing (although we totally are); they’re someone who’s spent years studying and implementing behavior economics, writing words that make people a lot of money, and finding fresh ways to […]

I often get asked how I built Reveal to what it is today (something I’m very proud of). While I’ve shared this story before, I wanted to share it again — and before I even get started, I want to give a little reminder: everyone’s journey is different. They start and grow differently — this […]

There’s nothing more depressing than a sales page that doesn’t do the one thing it’s supposed to do — sell. And while you know it’s not working, you don’t know WHY it’s not working (and you’re not alone). Whether it’s your copy, design, or strategy, something on your sales page is making your leads go […]

Let’s take a minute (or three) to go back to the basics of copywriting — at least, the essentials of web copy, all the words on your website intended to create action (aka convert). Impactful, effective web copy gets your website to do the work for you. It sells your offers in the background while […]

Emails have power in your business — they nurture, sell, and support nearly every aspect of your backend and frontend workflows. The problem? Email marketing is time-consuming, and many business owners don’t have the budget to outsource their email copy to a copywriter. The solution? Email templates. Email templates are customizable emails or sequences you […]

As a sales copywriter who’s worked with 350+ clients and has six years of experience, I’ve worked with — and created copy for — multiple six-figure business owners who had six-figure launches. As it continued to happen for my clients, I started to notice trends between them, which cued me in on a few things […]