If you could be a fly on the wall, where would you go? What would you want to see? That’s the vibe today—you’re the fly on my wall, and I’m sharing all the little things that support me in my copywriting business (and life) I never get to talk about.  What I Consider Essential In […]

While there are tons of things I love to do to keep my copywriting skills sharp (you should always be learning and improving), there’s also a lot that goes on behind the scenes that has helped me become (and continue to be) the successful copywriter I am today. These little habits are ingrained into how […]

In March 2024, I launched The Digital Seller’s Copy Kit, a comprehensive kit to help business owners, digital creators, and sellers market and sell their digital products. Now, I want to share how it went, what I thought, and what I would do (if anything) differently. I’m sharing this because it’s easy to associate things […]

Your website can literally make or break your conversions as a service provider, and as your go-to copywriter, I have to confess that you need more than a link landing page to get the best results. And no shade to using a links page or something like a Stan Store (you can optimize these too), […]

There are copywriters — and then there are copywriters you can’t stop raving about. And even the best copywriter might not be the right match for you. The right copywriter for you is one who has the experience, expertise, and education to create copy that converts (aka sells) for YOUR business. The right copywriter for […]

I wish someone had prepared me for everything that comes with being a business owner and starting a business — or at least been more honest and open about what to expect so I would’ve felt less alone or behind.  Now, I don’t think you truly can prepare someone for this, at least not completely, […]

For an app launched in 2016, Notion has truly become one of the most popular productivity platforms in the online space. Maybe it’s because of its adaptability and customization options, or maybe it’s because of the Notion aesthetic (I’m lying; it’s so much more than an ‘aesthetic’), but more and more business owners are welcoming […]

You’re ready to launch your digital product (or you’re thinking about launching), but you don’t know what happens first — or even second, third, fourth… You get it (and you’re not alone).  It’s true there’s a method behind the madness and a way to organize your launch to get the best results — aka the […]

If I were forced to pick a favorite marketing platform, it would definitely be email marketing. Emails are one of the best ways to nurture relationships and sell your offers to your audience—and they’re a pretty big part of copywriting (my expertise).  Email, like everything else in copywriting, relies on strategy, sales psychology, and embracing […]

If you want to be obsessed with your website (and you want your website to work), then it’s time to hire a copywriter. But really, one of the most telltale signs it’s time to hire a copywriter is when you absolutely hate the copy on your site, and it’s not getting you results (aka booking […]