There’s so much confusion around copywriting and copywriters; it’s not even funny. You always hear of us when it’s almost too late—right before your big launch, as you’re mid-way through your funnels, or even as your designer is adding the final touches to your site (although they should have sent you to a copywriter sooner, we’ll save that for another day).
The goal today is to allow you to walk, or rather, scroll away with a better understanding of when to hire a copywriter—and, more specifically, when to hire a copywriter for your website.
When to Hire a Copywriter for Your Website
If you’re looking for a more specific, timeline-based answer, I recommend looking for a copywriter 12 weeks before you want your website to go live. This gives your copywriter plenty of time to write some really f*cking good copy while giving your designer plenty of time to do what they do best—design.
You don’t have to wait for a new website launch or redesign to hire a copywriter. You can hire a copywriter at any point in business, just whenever it feels ‘right.’
But, if you’re asking on a deeper level, like an “I don’t know if I really need a copywriter” level, I’d say it’s time to hire if—
Your Website Drives Tons of Traffic, But You’re Not Converting
And, if you’re being honest with yourself, you don’t love how you sound. Maybe you tried to DIY or follow a template, but whatever it was didn’t work out as planned. Now, it might look good, but it doesn’t sound great.
Your Website Performance is Okay, But You’re Embarrassed to Send People to It
Like, embarrassed to the point where you’re sticking to the DMs to sell because your worst nightmare consists of dropping your link. Not only are you losing time (repeating everything your leads could have learned on your website) but money (from clients NOT booked).
You’re Planning a Rebrand, or You’re Switching Up Your Offers
You know you have a rebrand coming, or you’re switching up your offers soon (also, congrats, I love a good shift in business), and you want to come out swingin’—and by swingin’, I mean with killer copy that helps bring to life your new vibe.
Your Website Isn’t Converting, You Hate Reading it, And You’re Ready to Upgrade Your Brand’s Presence
The ultimate trifecta! But seriously, if your website isn’t converting (aka, your offers aren’t selling), you don’t like the copy on your website, and you’re ready to upgrade your brand’s presence, it’s time to hire a copywriter.
How to Hire a Copywriter (If You’re Ready)
You’ll get the best results if you find a copywriter ‘right’ for you—a copywriter who is experienced in your niche or industry and knows how to write copy you can’t wait to show off and share.
Look at their testimonials and case studies to see who they’ve worked with in the past and what their clients experienced—and if their experience is what you’re looking for.
If you’re working with a designer, you can ask for recommendations; they likely have a copywriter (or a few) they often work with on projects like yours.
Or hire Reveal to write your web copy. You’re already here—why not make it official? Check out our services here.
