There are copywriters — and then there are copywriters you can’t stop raving about. And even the best copywriter might not be the right match for you. The right copywriter for you is one who has the experience, expertise, and education to create copy that converts (aka sells) for YOUR business.
The right copywriter for one project or brand might not be the right one for another — it all depends on what you’re looking for, what you want to achieve, and how you want to achieve it (for example, creating sales page copy for your digital product or an evergreen email sequence to sell your course).
What to Look for in a Copywriter
Every copywriter you find is going to have a different and unique background. Some will be college graduates with a corporate background (like me), others may have learned on the job and started their business later, others may be somewhere in between.
Rather than valuing copywriters solely on what their background looks like (although you should take it into consideration), you should weigh in different aspects of their work and ability.
Ultimately, you want to look for a copywriter who gets results — whose copy for clients actually converts.
If you’re on the hunt for the “perfect-fit” copywriter, you’ll want to look for those who:
- Have strong writing skills (obviously)
- Are great at storytelling
- Have a deep understanding of sales and psychology
- Are voice chameleons
- Are incredible researchers
- Listen > talk
- Ask powerful questions
There’s More to it Than Writing
Strong writing skills are a must (this is copywriting), but they also need to be good at writing like YOU.
A good copywriter should have processes in place to identify your brand voice and mannerisms and create copy that not only represents your brand but also sounds like you wrote it (but better).
Every copywriter’s process will look a little different, but Reveal’s includes researching the heck out of you, your audience, your offer, and your competition (along with a pretty thorough onboarding questionnaire).
Then, we apply our understanding of sales psychology and consumer behavior to your words, edit, refine, and then test to get the best results.
What Makes a Copywriter Right for You
Since we have a basic understanding of what makes a good copywriter, let’s talk about what makes a good copywriter for YOU.
They should have experience in your niche and the ability to write in a way you want, and you should like their writing style. When discussing working together, they should be able to give insight into their strategy and how they approach their projects.
Lastly, you want to make sure you vibe with them. They should make you feel comfortable and give the best vibes on your inquiry call.
Most of this information can be found by looking through a few client case studies and testimonials, researching them on social media, and asking questions on that first call.
What About Reveal?
Is Reveal the right copywriter for you? Maybe! We love working with creative service providers who value connection, authenticity, and transparency — who want these elements to shine through in their copy.
Our clients want timeless messaging and don’t want to hop on every trend and hop off when it’s no longer ‘cool.’ They’re getting major ick from bro-marketing tactics and want to sell in an ethical, aligned way.
Reveal is the copywriter you go to when you want to stand out — when you want to be bold and a bit audacious or cheeky when it just feels right. You’ll find me six feet under before you convince me to copy and paste a trend — or pick what’s popular over what works best for YOU (because you’re what matters).
Did we check all your boxes? YAY! Book your copywriting project with Reveal today — just click here.
