If I were forced to pick a favorite marketing platform, it would definitely be email marketing. Emails are one of the best ways to nurture relationships and sell your offers to your audience—and they’re a pretty big part of copywriting (my expertise).
Email, like everything else in copywriting, relies on strategy, sales psychology, and embracing your brand (and personality). It has the highest ROI in marketing and should be making you money.
If it’s not, then it’s time to start thinking of ways to improve your email ROI (or just keep reading).
What is Email Marketing?
Email marketing is a marketing channel (like social media marketing, Google, etc) that uses email to promote your business. Whether you’re sending a weekly newsletter or setting up your evergreen email funnel, you’re using email marketing.
Emails are ideal for nurturing, connecting, selling your offers, and creating follow-ups to ask for feedback and testimonials or even upselling after a digital product purchase.
For every dollar spent on email marketing, businesses bring in an average of $36 (talk about an impressive ROI). And, like every other marketing platform, there are strategies you can use to improve your performance and get the best results.
3 Ways You Can Improve Your Email ROI
If your emails aren’t making you money, there’s room for improvement. Your email marketing should be converting and helping you book your offers and sell your products.
A good ROI comes with time (and skill), but you should be seeing some type of result from your emails ( if not, it’s time to change it up).
Since I’d never leave you hanging, here are some things you can do to spice it up (aka start improving your email ROI):
#1. Be More Conversational
If your emails read like a sale, people will feel sold to (and no one likes that). Keep your emails conversational and treat them like a 1:1 conversation with each subscriber.
Remember to be yourself and infuse your personality into it! Tell stories, share BTS things, show up semi-consistently, and focus on building trust — aka be human.
#2. Map Out Your Strategy First
I can’t stress this one enough: If you’re crafting a sales sequence (or any sequence), you need to map out your strategy first! This includes how many emails you want to send, when you want to send them, and where the info goes.
You need to know all this information before you hit send. If you’re having trouble with the strategy, consider starting with these three email templates.
#3. Upsell!
If you’re sleeping on upsells, tripwires, bundles, etc., you’re missing out on so much potential cash. Ask yourself which products or services complement each other, and find strategic and creative ways to sell your audience on each (and plan your sequences accordingly).
How to Get the Most Out of Your Email Marketing
Honestly, if you want to get the most out of your email marketing, you have to test and try new things. You have to see what’s NOT working and adjust — and understand that what you THINK is going to perform best might not be what actually does.
I know writing emails isn’t always fun — so I wrote a bunch for you. I have customizable templates that are easy and quick for almost everything business owners need for their marketing (and the shop is constantly growing).
Head to the Reveal Studio template shop to find professional copy that matches your budget, time, and energy -> to the shop.
